I’ve been doing a lot more public speaking recently, and I’m absolutely loving it. There’s something about being in front of a group of people and speaking that just makes me happy.

People often view ‘public speaking’ as delivering keynote speeches to rooms, lecture theatres, or stages with hundreds or thousands of people watching and listening.

But actually, speaking in public can be as simple as presenting or speaking to a room of 3-5 people. Public speaking is mainly defined as ‘speaking in front of a live audience.‘ And for many people, this can be a terrifying thought.

I never knew and still don’t fully know if speaking can be a profession. But what I do know is that it’s something I love doing, and I want to explore as many different avenues of it as possible.

Putting my training hat on, I decided to jot down some of the key points that I follow when it comes to preparing and delivering a presentation or speaking in public.

If anyone would like to find out more information on this and would like to be a guinea pig for a speaking and communication coaching session, then please drop me a message.

Disclaimer: This is my own process and what I do. There will be other people who use completely different or similar processes, but this is what I do.

1. Know the message: Before I go out to deliver training sessions, presentations, or speak to people, I always have a message that is to be delivered. Basically, what is the one thing that I want everyone to take away from what I have said? This keeps me on track, and I know this will be the ‘through line’ of the whole speech or presentation.
2. Focus points: Have points to focus on. Less is more in this sense. I don’t want to bombard people with too much information, and I don’t want to try and squeeze too much in. Keep it simple and use these focus points to emphasise the message being delivered.
3. Tell a story: People love stories, and we communicate best through telling stories. I like to relate all my presentations or speeches to a story or anecdote that I can connect to the main message or use to deliver on the focus points.
4. Simple structure – Beginning – Middle – End: There’s nothing fancy or scientific about this. Keep it simple and know where you are in the structure at all times. A strong opening to grab people’s attention, bring in the relatable focus points in the middle, and then deliver and emphasise the message and/or call to action at the end.
5. Power of emotion: We all communicate through emotion. Humour, body language, and using variety in my voice help me emphasise the emotion I want to get across at certain parts. Am I being serious, am I being funny, or am I trying to leave an impact? The only way the audience will know this is how I use my own emotions with them.
6. Engage with the audience: Make them feel part of it. You really have to know the audience for this to know exactly what level of engagement you want or need. But, make them feel part of it, ask questions and encourage actions. Interactive presentations keep people tuned in and focused on what you are saying.
7. Know your audience: This is one of the biggies for me. Understand and know who you are speaking to. How are they feeling? How can I empathises with them so that they know that I know them and their needs? I try to find out as much about who will be in the room as I can. Then I can gauge how I’ll deliver the message and how I can make my presentation/speech as relatable as possible.
8. Visualise: I’m a big lover of visualisation. In the build-up to every presentation, training course, or speaking engagement I visualise constantly right up to the point I begin. In my mind, I’m picturing how people will react to certain points, what I will do in certain moments, how I will emphasise what I want to get across, and what to do if something doesn’t go to plan. Usually, I visualise being carried out on top of a cheering crowd chanting my name, but that’s still not happened yet…
9. Practice – Analyse – Practice: My wife will tell anyone that I rarely shut up. And she’ll clarify from overhearing me that I constantly talk to myself in the toilet and the shower. I have an inner and outer dialogue, and it’s always on. If I have a topic in my mind, I’m practicing it in my head and out loud. Then when I think it’s ready, I’ll practice it on a group or in a speech. I’ll analyse how it went and what needs tweaking, practice it again and again and again, and keep doing it.
10. Keep it flexible: I don’t like to have restrictive boundaries. Time can be the main one. I have a ‘web’ in my mind of topics, anecdotes, stories, and jokes (some funnier than others) that I can pick out and use in an instant. When I’m practicing, I’ll use these together or in different orders. I try not to use notes, but if I do, I use them as prompts so I don’t need to read and talk at the same time. If it’s flexible, I can cut bits out or add bits in as I’m going, and that way I can make it as long or as short as I need it to be and also make it personal to the audience.
11. Enjoy the silence: In many cases when speaking publicly, silence is golden. This wasn’t the case when I did the quietest 5 minutes of comedy material at The Stand in Edinburgh. But silence can be your friend. Use it to pace yourself and use it to emphasise points. Just don’t fill silence with ‘umms’ or ‘ehs’.

I’ve tried to put my own points down to explain my own process when it comes to delivering presentations and speaking in public. I’ve read plenty of blogs and listened to loads of podcasts on this, and some of these points will be consistent with what other people do too.

It was actually quite hard to put these down in a list as it’s become something that is almost second nature to me now.

find out more about public speaking with my full guide and breakdown of Public Speaking Skills.

If you find any of this helpful and/or insightful, please let me know. And if you would like to try a free communication coaching session, then let me know.